My collaborators and I defined the target audience and honed the marketing strategy of Abueliving to a more refined strategy.
We created a website that would serve the target population and help both the Fundacion Roure and Abueliving
Although Fundacion Roure’s intergenerational living program has been successful in providing matches between the elderly and students, the amount of students in search of housing far outweighs the amount of elderly. They needed our team to create a tool that would help them increase their pool of elderly people looking for a housemate.
To understand what the target market would be in order to increase the number of elderly people in the Fundacion Roure’s program and to create a platform that helped showcase the benefits of intergenerational housing.
I’m afraid that they might take advantage of my mother’s physical and mental problems for his/her own benefit
- A.R. (Relative)
Would they take care of the space? How would they react in a crisis situation
- D.F. (Relative)
My mother is incredibly stubborn. I don’t think she would ever accept a stranger in her home
- F.R. (Relative)
Once we had come up with a solution to the problem, we needed to prioritize the features necessary for the MVP product. We used a 2x2 chart in order to prioritize the value of each proposed feature in order to determine what MUST, what SHOULD, what COULD and what WONT be in the MVP for Abueliving’s website.
“I don’t get it, do they go to different places?”
“I just want to know what the program is, I don’t want to read a lot”
“What will happen when I give my information to these people?”