Brand Identity & Print Design

Women of Email

Logo Identity
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Reaching New Heights

Logo Identity
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Trail Runner WW

Logo Identity
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Tiny Climbers

Logo Identity
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Fly Nutrition

Logo Identity
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Savannah Dirt

Logo Identity
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Weekend Whipper

Brand
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Rock and Ice + Trail Runner

Print
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826DC

Print
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Women of Email

Logo Identity

The Client
Women of Email is a professional network female identifying group of email professionals ranging from marketers to developers aimed at promoting female leadership within the email community.
The Objective
Re-Design the Women of Email brand to better represent the Women of Email community.  The goal was to combine their mascot, a goat, with the niche market of Email.
The Solution
The identity for the Women of email is based on the visual representation of upward motion of email combined with the imagery of their mascot.  I wanted to represent movement and the act of sending email with the goat.  I chose thick bold lines that would easily represent small as well as large.  The font is strong yet feminine and yet practical, representing both the simplicity of email and the feminine nature of the group.

Reaching New Heights

Brand Identity

The Client
Reaching New Heights is a non profit organization built on the idea of creating a safe community and conversation between teens and police officers through rock climbing.
The Objective
To design a logo that combined the concept of police officers with rock climbing.
The Solution
I worked from Tara at Reaching New Heights to come up with a color palate that combined police blues with the natural elements that are inherent to the outdoors.  The badge itself aims to provide a youthful and camp-like nature to the brand that can appeal to both outdoorsy adults and children.

Trail Runner Magazine: Winter Warrior

Brand Identity

The Client
Trail Runner Magazine is the premier magazine for Trail Running around the world.
The Objective
To design a badge logo for Trail Runner Magazine's Winter Warrior trail series.
The Solution
I wanted to help Trail Runner to create a logo that incorporated their established brand identity into a badge logo that represented the duality of winter running.  I chose to use the established Trail Runner fonts that are both timeless and clear descriptors of the brand.

Tiny Climbers

Brand Identity / Package Design

The Client
Tiny Climbers is a passion project.  Created by Rachel, an avid climber, Tiny Climbers is a company that creates a unique gift for climbers and their friends.
The Objective
To create a logo that depicts the colorful and playful nature of these tiny climbing hold magnets.
The Solution
Tiny climbers is a brand where I took the shapes of the product and incorporated it directly into the logo.  I attempted to use the colors provided to me by the creator to create a cohesive image out of the unique shapes.  The font I used is a clean and playful font that can read well large and small

Fly Nutrition

Brand Identity

The Client
Fly Nutrition is a nutrition consultation business owned by runner extraordinary; Kylee Van Horn based in the Roaring Fork Valley.
The Objective
Fly Nutrition needed to embody movement and nutrition and appeal to the active community in the Roaring Fork Valley
The Solution
I wanted to combine wings and healthy fruit and vegetables into a brand mark in order to simulate motion and reflect the name "Fly Nutrition".  I also chose to use bright colors pinks and greens in order to represent health and vibrancy.

Savannah Dirt

Brand Identity

The Client
Savannah Dirt is a grassroots organization that believes through sustainability and community, we can make Savannah Georgia a vibrant, clean and verdant living space.
The Objective
To create a brand identity that incorporated Savannah’s iconic live oak with a grassroots feel.
The Solution
I created a logo that separated the tree from the roots by the words “Savannah Dirt” to show how there’s something that makes up the foundation of the beauty of Savannah.  They type treatment I chose was a organic looking slab serif in order to represent the natural elements of the cause.  The owners wanted this to be a national movement where Savannah could be replaced with any city.

Rock and Ice Weekend Whipper

Digital Design

The Client
Rock and Ice magazine is a world renowned climbing magazine that showcases the best climbing photography and writing.
The Objective
The Weekend Whipper is an email campaign in which Rock and Ice magazine finds the gnarliest, most terrifying 'whippers' or falls in the climbing world.  I created this graphic for use on web banners, in print and for any and all advertising.
The Solution
I wanted to create something that simulated the situation of falling and fear so I put the viewer of the logo in the shoes of the person taking the ‘whip’.  This logo and banner is aimed to catch the attention of people scrolling through the Rock and Ice website.

Rock and Ice + Trail Runner

Print Design

The Client
Rock & Ice Magazine is the premiere climbing magazine created by climbers, for climbers.  Trail Runner magazine is the only source for trail running tips, news and training information.

The Matterhorn: Issue

Valley Files: Issue

Super Natural, Alex Megos: Issue

Filling in the Blanks: Issue

The Siren Song of Mont Blanc: Issue

Trail Runner & Rock and Ice Ads

826DC

Print Design

The Client
In my time at the non-profit organization 826DC I created several different posters for events, print and web sell sheets and invitations before and after their branding re-design. This is a collection of work I created for both the current previous identity of 826DC, a non-profit organization that supports grade school children with their reading and writing skills, and promotes the idea that one on one attention and a strong foundation in writing are fundamental to success.

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