Terra Nava

Preparing travelers for the journey ahead

View Prototype

My Role
UX/UI Designer
Web Designer
User-Testing
Branding

01/ Summary

What was delivered and how

Services
  • User-Interface Design
  • User Research
  • Prototyping
  • High-Fidelity Mockups
Deliverables
  • User-Interface Designs
  • Style tile
  • High-Fidelity Mockups
  • Design Documentation
Outcomes

I worked to create a mobile application that would serve the adventurous community of travelers

02/ Understanding the Problem

Finding a solution for adventurous travelers

The Challenge

There are many challenges that come with traveling alone. From finding adventures that don’t involve tons of crowds to knowing who to go to in a crisis, no one wants to feel unprepared for their trip.

The Opportunity

To understand the needs of adventure travelers and provide them with safety and security

03/ Competitive Analysis

What can we learn from others?

I wanted to find competitors in the market that provided information about the places that people were traveling as well as emergency safety resources. In my research, I could not find any that were doing exactly what I was looking to create.
Noonlight
Noonlight was a great way of giving your location information to loved ones and calling the police. However, the resources needed for creating something similar would be a bit more complex than the scope I had in mind.
Trip Whistle
Trip Whistle is an app that provides you with your location and the emergency contact for the closest police station. While this feature is great for helping people feel safe, I wanted my solution to encompass a greater amount of customization.
Lonely Planet
Lonely planet’s app is a great guide to any given area. Known for their printed guides, this app was the perfect pocket supplement to the trip but didn’t provide any safety information to the user.

04/ Defining the Problem

Compiling the data into one pain point statement

Additionally, I wanted to conduct interviews with solo travelers who have traveled to places where they have felt unsafe. In those two interviews, I found that most people struggled with not knowing what or where to go if they felt unsafe and would choose locations that they perceived as safer, even though they might have preferred to explore.
INSIGHT:
Fear can come due to a lack of knowledge. It’s impossible to do all of your research before heading to a country and no one expects you to know everything about where you’re traveling to
SOLUTION:
Give users a way to educate themselves about their chosen destination. From there they can learn about what they’re missing in digestible chunks
INSIGHT:
Quick access to important in any given situation. Whether its language learning or emergency contact information, it’s nice to have quick access when you need it most
SOLUTION:
Provide easy access to key information that the user can reference when needed.
Defining the Problem Statement
Problem Statement:
Provide easy access to key information that the user can reference Travelers who travel alone need to feel safe and prepared while traveling to the countries they’d like to travel to.
Scope of the Application
This app would be used not only to book their flight and trips but as a reference to come back to through the trip. Through trip reminders and email references, the user would be gently guided through their adventures from their original idea of a destination all the way to their flight home.
In combining trips/flights and resources into one platform, it is easier to promote trust through consistent brand voice once they have booked with you.

05/ Design & Implementation

Going from design to MVP

I knew I wanted the app to appeal to an adventurous audience between the ages of 24 - 30.  I wanted the app to feel trustworthy and safe, while maintaining a bright and adventurous mindset. 
Our goal was to promote intelligence and confidence in our users.

06/ Testing the Prototype

Using user data and interviews to discover insights and feature solutions.

Through testing, we were able to gather insight into what real users thought about our work and make changes based on feedback

Working to inspire confidence

“I feel more anxious than safe”
Originally in my first round of testing, users were daunted by the original travel alerts screen that I had created in order to show the user that they could view any sort of alerts regarding the country they were going to visit. However, this seemed to have the opposite effect, potentially increasing fear and worry. I later removed this screen entirely.

Clarifying the need

“What is a dashboard?”
Users felt detached from the original subject line.  Through further questioning I realized that Through testing I realized that the language within the email was a lot less effective due to the fact the word “dashboard” had no importance to them.

Adding a transition to give the viewer more visual space

“I’m not sure what I should be doing”
Some users found the the transition from adding something to the dashboard to the dashboard itself seemed too quick of a transition so I added in a screen to illustrate what the user was doing.

07/ Our MVP for Terra Nava

08/ Outcomes & Learnings

What is next for Terra Nava

It is very easy to lose sight of the user in creating something that you think they’ll need. I think that remembering to always keep that persona in mind while you’re ideating and designing is incredibly useful to remember.