Thought it would be difficult to convince their relative to live with someone else
This highlighted one of the pain points that people were having
Would be willing to have someone live with their aging relative
This showed that there was a need for the program that the Foundation had
Didn’t know that programs for intergenerational living existed
This gave us insight into the gap in the market and what we could create
Valued Trustworthiness in people who would live with their relative
This highlighted what needed to be an integral part of our product.
"I’m afraid that they might take advantage of my mother’s physical and mental problems for his/her own benefit"
- A.R. (Relative)
"Would they take care of the space? How would they react in a crisis situation"
- D.F. (Relative)
"My mother is incredibly stubborn. I don’t think she would ever accept a stranger in her home"
- F.R. (Relative)
“I don’t get it, do they go to different places?”
“I just want to know what the program is, I don’t want to read a lot”
"What will happen when I give my information to these people?”